Everybody has had heard of Facebook. Often I hear comments like isn’t that the thing my niece/nephew/daughter/son spends all of his time doing? I don’t think I want my business on that.
What you might not know is with over 480,000 new users joining per day – it is the fastest growing social networking site on the web. The average user age has recently moved from those 25 and under to closer to 35-60 years of age.
There are many reasons why your business might want to consider creating a Facebook fan page. I’ve outlined three of them here.
1. Everybody is on Facebook.
Okay – not everybody. But there are over 175 million people using Facebook. If it were a country, it would be the sixth most populated country in the world. Your business has the potential to reach this audience – for free. The best way to have a business presence online is to set up a Facebook fan page.
2. Facebook is a great place to distribute your company information.
Facebook fan pages allow businesses and organizations a place to create event listings, post their business hours and contact information, and even display photos, text, and online articles. These tools are great to display information. Your business most likely has a website already – but do you have the potential to reach over 175 million people with that site? You also have a better chance of visitors viewing your site by linking from Facebook to your site and your site to your Facebook fan page.
According to the Nielsen people (you know the TV ratings company), the average user on Facebook spends 4.5 hours a week on Facebook alone. This is up from 2.0 hours about a year ago. Also according to Nielsen, those same users are only online about 6-7 hours a week. The math is pretty clear, you have a much better chance of attracting people via facebook and your web site , than your web site alone.
3. Facebook allows a two-way conversation with your customers and clients.
It works as a great feedback loop. Because a discussion feature comes pre-built into the page you can carry on discussions with your customers, take surveys, and gather feedback. Plus – you create “buy-in” when a client or customer becomes a fan of your page. They are basically raising their hand to say “Yes I want to continue a relationship with your business.”
Sure you can have a blog on your web site, in fact we encourage that also. The discussion is a much more free flowing conversation in nature on Facebook than a blog and comments.
To sum it up – Facebook is a great place to start if you are new to all this social media stuff. Because changes are coming for how you will do business. These changes are at the very foundation of how people communicate and interact online and off.
Next Blog — Examples of Companies successfully using Facebook to increase sales.