It won’t be long before the web is accessed by more mobile users than traditional laptop/desktop users. In many countries, this has already happened. On a recent visit to Starbucks, I noticed more people on the web via iPhones, Android phones, and iPads than laptops. Recently, I had a conversation with a friend who told me he uses the “phone” feature the least on his iPhone.
Traditional websites often render poorly or are hard to use on mobile devices. They do not take into account the context in which a mobile user browses the Web. Approaching the mobile Web as a separate channel to your traditional website, then, is critical.
Here are some methods of delivering content on the mobile Web:
Create a mobile website.
Mobile websites take into account small screens, different input devices and the numerous other unique characteristics of the mobile Web.
Use text messaging.
Text messaging is ideal for notifications and updates. It is a perfect complement to your website and a way of keeping users informed.
Build mobile applications.
Mobile platforms such as the iPhone and Android make it increasingly easy to build applications that run directly on mobile devices. They allow you to make your content available even when the user is not connected to the Internet or away from their PC.
Pushing your content to mobile devices is ideal if your target audience is often away from the computer or requires access to your content “in the field.” If you are a brick and mortar store it is even more critical to have your content viewed easily on a mobile device. With features like turn by turn navigation or near me now on phones, the phone is often used instead of GPS navigation.
Make sure your web site is optimized for mobile viewing, and look for ways to embrace the mobile audience to improve your sales, or viewers.