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4 Reasons why you need a website to stay competitive

  1. Internet Presence: Your competitor has a website…do you? – The internet is continuing to be the method of choice for finding information. An investment in a website pays for itself when it brings more customers to your business!
  2. Information Anytime: Your website is always open. Provide your customers with information when they need it. List your hours, services, location, anything you want to share is available when your customer is looking for it when you’re online!
  3. eCommerce: Sell your products and services online, sell your products and services worldwide. By accepting credit cards you make it easy for people to buy from you.
  4. Feedback: Improve your product or service by learning your customer’s thoughts and feelings. Through the use of easy to use forms and e-mail, your clients can let you know their preferences allowing you to make changes without the need for expensive marketing and client studies.

I wrote those points above about twelve years ago around 1998. That was decades ago in internet years (kind of like dog years), and nobody really knew if having a web site was a fad or here to stay. In today’s economy or marketplace, those reasons have never been more valid.

I don’t remember the last time I used the Yellow Pages, and you probably can’t either. We Google, we check Yelp! or Yahoo Local for reviews. We check our friends Facebook page for cool restaurants they like.

So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.